Heart FM Radio is situated at Heart Avenue, Salina Section, Moyamba Town. It is established, operated, and managed by the Board of Directors and members of the Moyamba District. Heart FM Radio is registered with the Corporate Affairs Commission as a commercial radio station and one of its aims is to carry out the business of commercial radio broadcasting to the Southern Region, the people of Moyamba District, and Moyamba Town in particular.
Heart FM radio as a registered business is established and run with no political, religious, or ethnic bias. The station will serve as a voice for the voiceless in and around Moyamba Town and its district by providing information, education, and entertainment, and a discussion forum for residents in chiefdoms within the Moyamba District and beyond, especially in the Moyamba Town.
Heart FM radio target an audience that will include farmers, the business sector and consumers, workers and the unemployed, women and youths, sports fans and students, and the physically and socially challenged within the coverage area.
MISSION STATEMENT
The radio intends to change the social-economic conditions of its listening public in the areas of reach and to create an enabling environment for sharing information on community development initiatives particularly small- and large-scale farming activities. The radio will promote discussions and debates that will foster national cohesion, and justice, promote developmental and educational programs promote democracy, human rights, social and cultural rights, women and children’s rights, sports, advertisements, and entertainment, particularly Sierra Leonean culture.
MARKET ANALYSIS:
Though there exist other radios in Moyamba District and Moyamba Town, the people are deprived of having access to a quality commercial broadcast medium that they can tune in and hear the voices of those they can identify and understand better. With proper planning, quality, and effective community service, Heart FM radio is bound to be a success story in the Moyamba District and its environs as a whole.
The station’s initial target audience will be the Moyamba District and its environs predominantly small- and large-scale enterprises, farmers, traders, the entertainment and music industries, youths, and residents within the coverage area.
The main focus of operation in terms of marketing Heart FM is to vigorously engage the business sector in Moyamba District, local and international NGOs particularly telecom companies, agro-industrial based companies, the mining sector, the music, and entertainment sector, and government institutions for advertisement and promotion; production and marketing of jingles, drama and documentary programs.
HEART FM RADIO IS SET TO:
- Continue to be a symbol of national unity and development.
- Inspire a new wave of radio broadcasting to stimulate public awareness of small- and large-scale businesses, new ways of farming and interest in agro-industrial development projects, information gathering and dissemination, and entrepreneur skills for livelihood sustainability in the Moyamba District.
Promote the moral values of the cultural heritage of the Moyamba people and other Sierra Leoneans within the country and the international world
ASSESSMENT FOR NEED OF RADIO SERVICES:
Moyamba District and communities have been privileged to benefit from programs broadcast to them by religious and community-owned radio stations. The people of Moyamba District also need to benefit from quality programs that are produced with their rural community moral values to promote trade, agriculture, and other community development in general through their input in their community languages.
Radio broadcasting is best when those for whom the programs are produced participate and hear either their voice or someone they know in their communities. Most people interviewed in the District would like to have programs listened to (on distanced commercial radio satiations) produced and aired on a commercial radio station within their geographical proximity. They will support local programming in their language from within their communities.
While assessing the needs of the people of Moyamba for commercial radio broadcasting, they pointed out their interest in the following areas.
INFORMATION
Most of the community people and authorities in the District choose to have news about their community activities and promote businesses and agriculture, particularly locally grown products within their communities. They also suggest that they would prefer news in their languages, which are, English, Mende, Temne Sherbro, and Krio. Programmers and news format would be such that will provide the listeners with accurate, fair, and balanced reporting of events within the community.
Heart FM Radio's objectives
o To provide to the people of Moyamba District and neighboring Districts objective and balanced news and information on issues vital to an informed and participating citizenry
o To provide and facilitate access to information, including governmental issues and elections, civic education, health, education, culture, gender, and disability issues.
o To promote and encourage training projects within the media industry, with regard to apprentice and operative training
o To participate fully with colleague organizations within the media industry.OUR VALUES
Our values play an important role in delivering on our purpose: We touch lives through community interest programs, music and entertainment to create memories. These four values underpin our culture and make us the Heart FM family.
COLLABORATE
We provide solutions
ROBUST
We are here for you, always
HEART
We are committed because we care
RESPONSIBILITY
Our commitment to excellenceManagement of Heart FM Moyamba
CEO
Patrick IB Bayoh
Tel: +23276577807
Email: pib.bayoh@heartfmradio.com
Manager
Coming soon
Tel:
Email:
Sales
Tel:
Email: info@heartfmradio.com
Heart FM Radio 95.9 Moyamba © Copyright 2023. All rights reserved